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Footfall slips but buyers tuck into Bread & Butter

Trade show Bread & Butter’s decision to introduce a €500 (£424) fee for non-buyers seems to have dampened footfall, but brands spoke of quality trumping quantity.

The Berlin streetwear show revealed in May that it was to charge up to 2,000 service providers, including fabric dealers and real estate companies, to enter this season’s spring 14 edition.
As Drapers went to press on Wednesday, there were anecdotal reports that footfall had taken a hit, with estimates that visitor numbers were down about 30% on last year.

However, Jason Denham, founder of denim brand Denham, told Drapers there had been a “high quality of international buyers” visiting its stand, ready to spend money on “strong investment pieces”.
Although there appeared to be more empty floorspace at the show, the brands exhibiting had invested in eye-catching installations and the occasional prop to stand out from the crowd, including motorbikes, aeroplane models and a Brooks Brothers lemonade stand.

Berlin’s other shows also offered something new for buyers. Capsule served up a range of brands looking to enter the UK, including shirt brand Saint Paul with its quirky printed designs.

Seek’s roster once again had a strong selection of premium streetwear brands and its stands were busy.

Premium was “rammed” with buyers, according to Sach Kukadia, co-founder and buying director of etailer Secret Sales, who described the show as “the pick of the bunch”. “Premium really stood out for me,” he said. “There is a really interesting brand mix.”


For news on trends from the Berlin shows see next week’s issue, out on July 13.

Readers' comments (3)

  • I wonder if the worst ever recession,and the closure of thousands of indies and chains in the fashion business may have had some impact on visitor numbers

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  • It's been an amazing show, quality customers.

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  • I thought that bread and butter was super dull. The strategy is not clear on one hand they do not want the high street but there was a huge area dedicated to the Best seller group.
    The only area that was still strong was the L.O.C.K. which has the denim authority that Bread and Butter was known for.
    Premium was very nice with a good mix of brands. It is has a less arrogant more open feel which I feel is more appropriate in todays economic climate.

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