High street footfall will jump 89% on Tuesday 20 December, compared to a normal Tuesday, as shoppers abandon online shopping to buy in stores.
“Panic Tuesday” marks the shift from clicks to bricks as shoppers pick up last minute gifts, according to retail insight provider ShopperTrak.
Steve Richardson, UK and EMEA director at ShopperTrak, said the rise of click-and-collect and a later delivery cut-off date from retailers has caused a shift from “panic Monday” to “panic Tuesday”.
“In the past two years we have seen the move from online to in-store shopping take place on the last Monday before Christmas, as consumers take to the high street to finish their festive shopping, fuelled by fears of Christmas deliveries not arriving in time for the big day,” he added.
“With the rise of click-and-collect and higher consumer confidence in next day fulfilment of online orders, shoppers are more confident in leaving gift buying even closer to the cut-off delivery dates, which is why we have seen the in-store/online switch-over date shift back to the Tuesday.”