Christmas footfall is predicted to peak on Tuesday December 23, up 53% on the daily average, as shoppers scramble for last minute gifts.
The data, produced by Experian Footfall, which monitors traffic in UK shopping centres and high streets, suggests retailers should gear up for a lunchtime rush between 1pm and 2pm, based on 2013 trends.
December 22, dubbed by some as ‘Panic Monday’, will signal a shift from online to bricks and mortar buying as cut offs for delivery pass.
Over the past three years footfall has risen an average 7.4% in the week before Christmas. Despite record sales, Black Friday this year only pushed shopper traffic up 10% on 2013.
Regional director (UK and Ireland) at Experian FootFall Steve Richardson said: “Christmas 2014 has already seen the rise of various shopping phenomena, such as the mainstream adoption of Black Friday in the UK and the advent of Manic Monday, which took over Cyber Monday as the busiest online shopping day this year.
“With this year’s footfall set to follow the same pattern as 2003 and 2008, when Christmas Day also fell on a Thursday… retailers may wish to bolster their rotas on this day to ensure there are sufficient sales associates to service customers’ needs, open up additional tills as required or adopt queue-busting strategies to optimise in-store shopper journeys.”