Footfall across the UK is to increase by 8% over the Christmas season as the rise of click-and-collect facilities encourages shoppers to spend more in store when picking up their goods.
According to research by Springboard, retail parks will benefit most over the festive season as shoppers avail themselves of free parking and the accessibility of out of town locations.
High streets are set to score a higher footfall than shopping centres, the research predicted, as they have a “more diverse offer” including retail, leisure and hospitality. Today’s shoppers seek an experience when doing their Christmas shopping, it found.
An estimated 45% of shoppers are expected to choose click-and-collect this festive period. The report also warned many shoppers will hold out for heavy discounting close to Christmas.