This year’s Black Friday is likely to attract 11.5% more bargain-hunters into UK shops than last year’s November discount day, research consultancy Springboard has predicted.
Retail parks will enjoy the biggest boost – up 17% on last year – while footfall in shopping centres and the high street will rise by 12% and 9% respectively.
However, rthe consultancy warns of a drop in shopper numbers in the weeks following the Black Friday peak.
Diane Wehrle, insights director at Springboard said: “Despite the uplift the new ‘tradition’ in our trading calendar brings for retailers, there is limited evidence of the benefit for retailers over the Christmas period as a whole. Indeed, what we have already identified is that a key issue – and one that retailers should not lose sight of – is the likely hit on footfall in retail destinations and therefore on bricks-and-mortar stores that Black Friday weekend will cause on the following weeks.”
Last year footfall in the weeks following Black Friday weekend at the end of November to Christmas week was 1.3% lower than in 2013. The expected surge in shopping started only the week before Christmas – far later than retailers expected.