High street footfall is expected to rise by a 60% on Thursday (21 December) compared with a normal Thursday, as shoppers shift from buying online to physical stores.
Retail intelligence specialist ShopperTrak has estimated that UK high street footfall will grow by 37% on the last working day before Christmas, on Friday (22 December).
Footfall is predicted to soar by 63% on Saturday, in what is expected to be the busiest shopping day of the year, while visitor numbers will increase by 35% on Christmas Eve.
Steve Richardson, UK and MEA director at ShopperTrak, observed that increasing consumer confidence in click-and-collect has caused a shift from “panic Tuesday” to “panic Thursday”, noting that Next is offering to fulfil click-and-collect deliveries in time for Christmas for orders placed as late as 9pm on 23 December.
He added: “With fears of online orders will not reach consumers before Christmas Day, shoppers will step out from behind their screens and take to the high street to finish off their festive gift buying in physical stores.”