Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Footfall to surge on 'panic Thursday'

High street footfall is expected to rise by a 60% on Thursday (21 December) compared with a normal Thursday, as shoppers shift from buying online to physical stores.

Retail intelligence specialist ShopperTrak has estimated that UK high street footfall will grow by 37% on the last working day before Christmas, on Friday (22 December).

Footfall is predicted to soar by 63% on Saturday, in what is expected to be the busiest shopping day of the year, while visitor numbers will increase by 35% on Christmas Eve.

Steve Richardson, UK and MEA director at ShopperTrak, observed that increasing consumer confidence in click-and-collect has caused a shift from “panic Tuesday” to “panic Thursday”, noting that Next is offering to fulfil click-and-collect deliveries in time for Christmas for orders placed as late as 9pm on 23 December.

He added: “With fears of online orders will not reach consumers before Christmas Day, shoppers will step out from behind their screens and take to the high street to finish off their festive gift buying in physical stores.”

Readers' comments (2)

  • Another very hypothetical and contrived article.

    'Panic Thursday' is fantasy. What next? 'Desperate Friday' and 'Suicidal Saturday?'. Yes there is bound to be some consumers who will have to buy in store, of course, but the majority of shopping will have been done by then. Please Drapers, stop trying to 'big up' the trade - it is broken.

    Unsuitable or offensive? Report this comment

  • darren hoggett

    Not a chance.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.