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Footwear brand Asolo to take UK distribution in-house

Italian mountain boot brand Asolo is bringing its UK distribution in-house for autumn 16, ending its relationship with Scottish distributor AMG Group.

The two firms will continue to work together until June 30 to ensure a “smooth transition and minimise disruption”.

Asolo is also taking the German market in-house and will begin setting up sales and supply chain operations in both markets this spring.

Asolo chief executive Luca Zanatta said: “Our marketplace in Europe is changing rapidly and we want to operate a more direct management of our operations in our key markets. We would like to become more responsive to the needs of our customers. Our moves in both Germany and the UK reflect this strategic direction and to help us to further grow Asolo for the future.”

AMG’s managing director, Stephen Newlands, added: “Whilst we are very disappointed to be giving up the distribution of this terrific brand, we are all in agreement that this new direction is right for both parties.”

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