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Footwear brand launches with mattress spring technology

A new men’s and women’s pocket sprung footwear brand called Springuru has launched through crowd funding website Kickstarter with an aim to raise £15,000 by November 3.

Each pair of shoes has 34 micro pocket springs - typically used for mattresses - built into the soles to provide extra cushioning and support. The brand launched on the site this week and at the time of publishing it had already raised £3,205 provided by 46 Kickstarter backers.

Adam Black, former managing director of footwear and accessories at shoe supplier Peter Black, is one of those backing the brand, which was founded by his cousin Jono Black.

Adam was previously managing director of bedroom furniture business Feather and Black and founded bed business Button & Sprung. He introduced Jono to mattress manufacturer and spring innovation firm, Harrison Spinks, which developed the micro pocket springs to fit into Springuru’s shoes.

“It’s a welcome return [for me] to the footwear business,” said Adam, who is an equity investor in the brand. “But I only wanted to get involved with something that had real technology advantages, not just a gimmick.”

Tim Cooper, cobbler-in-chief at Oliver Sweeney, and Scott Thompson, former chief operating officer at Fit Flop, advised on the project.

The shoes are available in four colours and can be ordered directly through the page on Kickstarter, with the first deliveries expected to be made by March next year. The early price for the shoes is £55, but they are expected to retail at £75 normally.  

Jono told Drapers he would also like to wholesale the brand through department stores, including John Lewis. “John Lewis would be a good fit as we’re going after that 25- to 40-year-old shopper that likes branded products.”

Wholesale prices are not yet available.


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