Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Footwear brand Upper Street acquires US rival Milk & Honey

Made-to-order women’s footwear brand Upper Street has acquired its US rival Milk & Honey in what is thought to be a six-figure deal.

The deal took six months to conclude, during which time Upper Street raised £750,000 of capital. As a result of the takeover, the London company has more than doubled its customer base.

Milk & Honey was set up 2010 with a website that lets shoppers customise their shoes, and has a global distribution platform. Upper Street was founded in the same year by sisters Julia Grinham and Katy Chandler. The online business also allows consumers to design their own shoes, which are available in sizes 33 to 44 (1.5 to 10.5 in UK sizes).

Grinham said: “We’re extremely excited to be taking on Milk & Honey’s existing loyal following as we continue to build our luxury design-your-own shoe brand globally. The luxury footwear market is worth £87bn but for those women who want individuality to reflect their style there is very little choice. Upper Street is growing as a brand and the acquisition of Milk & Honey shoes was a natural progression for us into the US market.”

The £750,000 investment is also being used for a variety of other projects, including opening Upper Street’s first store, introducing new shoe shapes, styles and materials, and launching a new website with a mobile-optimised 3D shoe design tool.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.