Footwear giant Clarks has pushed the button on the roll-out of a new-look store interior following trials in the UK and overseas.
The refreshed storefit, trialled at Clarks’ Exeter Princesshay shopping centre and edge-of-town development Glasgow Fort in Scotland, aims to create a warmer, family-led environment.
The stores feature a warm colour palette with dark green and lime used in the kids’ department, while brown floors, with matt yellow equipment and lime accents, are used for adult footwear areas, which have backlit perimeter shelves.
The new look replaces the minimalist, predominantly white fit-out launched in the middle of the last decade in Clarks’ Bath branch and subsequently taken across the whole of the 500-strong UK store portfolio.
According to a source, the minimalist interior was felt to be unsuitable for Clarks’ international stores.
The new storefit, created by London design consultancy Four IV, will be rolled out to stores in the UK and overseas and has been trialled internationally in cities including Hamburg, Amsterdam and Washington.
In October, Clarks posted a record set of first-half results. Profits soared 111.2% to £45.2m in the six months to July 31, largely driven by the retailer’s US business, where it has 200 branches. Total group sales increased 5.7% to £577.2m during the period.