Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Footwear firm London Rebel branches into clothing

Footwear brand and private label supplier to the high street London Rebel has launched its first consumer-facing website and branched into clothing for the first time.

London Rebel


The business, which was founded in 1999, is selling its initial womenswear collection directly through the site, which it developed in response to customer demand.

It will start wholesaling clothing for spring 17. Wholesale prices will range from £8 for T-shirts to £30 for jackets.

It is looking for 50 stockists in its first year, targeting a mix of independents, multiples and department stores.

London Rebel currently has 45 stockists for its footwear offer, including Asos and Amazon.

Chief executive Rani Dhallu told Drapers: “Over the years we felt awareness of the brand had increased. Consumer demand has dictated the need for a customer-facing website and to create a platform for us to portray the complete image of London Rebel and show a diverse range of our product offering.”

Dhallu added that launching womenswear was a “natural progression”: “We feel there is a niche in the market for our product. Our clothing compliments what we already offer in our footwear.”




Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.