Faith is to unveil a new-look website and an SMS-led marketing strategy next week as part of a drive to boost online revenues by £1m.
The existing website attracts 130,000 visitors a week and Faith is aiming to increase this by 20% during the first year of trading.
The retailer declined to reveal total web sales but said it aimed to increase online turnover by £1m.
The revamped site will feature functions including a Faith for Less clearance area, next-day delivery options, 360-degree and zoom product viewing functions, and a wish list facility.
The retailer has also teamed up with IT company Mobile Interactive Technology to assist with its marketing strategy that will coincide with the new website launch.
As part of the SMS initiative, Faith will send messages to more than 50,000 customers to inform them of new-season collection launches and to raise awareness of in-store promotional activity. The retailer is also in the process of developing an iPhone application so customers can browse the website while on the move.
Faith head of ecommerce Talin Vartevanian said: “Our customers are continuously craving the latest Sale offers. Adopting mobile and integrating SMS was the perfect solution for us. There is no cost to our consumers, and all will be kept informed of marketing and promotional activity as well as receiving exclusive offers to use online
and in stores.”