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Footwear show PLFM returns for a second season

Premium footwear tradeshow PLFM has confirmed it will return to London for a second season this summer.

The show, which has changed its name from Platform to avoid confusion with the US event of the same name, will take place in The Gallery in the Westbury Hotel in London’s Mayfair from July 13 to 14.

New footwear brands including Cleo B, Peponita and Pretty Ballerinas will join Audley, C.Doux and Air & Grace at the next edition.

Retailers that attended last season’s show, organised by Gerard Levy, included Kurt Geiger, Office, Amazon, Start, Liberty and menswear independent Lynx.

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