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Footwear4You sales soar

Strong sales at Footwear4you.co.uk have offset tough high street trading at its sister bricks-and-mortar store, Shickle Shoes.
Shickle Shoes launched the footwear website last year and it has already usurped the 40-year old high-street store to become the business’s most profitable operation.

The site is on course to reach sales of £400,000 this year, a 50% increase on last year. This represents two-thirds of the retailer’s total turnover.

Director Geoff Shickle said the retailer’s website was booming thanks to five key brands. “At a time when the footwear market has been tough due to the credit crunch and the poor weather, online seems to be galloping along,” he said. “Brands including Van Dal, Rohde, Grenson, Barkers and Anatomic Gel are all driving the traffic.”

Next year the business is to revamp the site and has doubled its investment in advertising on search engine Google.com, encouraging users to click through to the site.

Shickle added: “In terms of developing our business, Footwear4you.co.uk has been like opening another shop, but the positive impact on overall numbers has been beyond our wildest expectations.

“In the last few weeks, aside from our UK customers, we’ve taken new orders from Argentina, China, Cyprus, Iceland and Israel.”

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