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Forever 21 signs Amber Le Bon for UK launch

US fast fashion retailer Forever 21 has signed up model Amber Le Bon to be the face of its UK launch.

Amber is the daughter of model Yasmin Le Bon and Duran Duran front man Simon Le Bon and will help launch the business in the UK. Forever 21 will open in Birmingham’s Bullring on November 12 and Dublin’s Jervis Centre on November 13. UK consumers can also shop online at forever21.com.

Forever 21 senior marketing manager Linda Chang said: “Amber Le Bon is the perfect model for our launch into the UK” said. “Her fresh young look truly embodies the Forever 21 brand and exemplifies our blend of fun, fast-fashion and trend setting apparel and accessories.”

Forever 21 operates over 460 stores in the United States and Puerto Rico, with international operations in Canada, Korea and Japan.

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