British denim brand Forge Denim has opened its first store in Sheffield.
The label, which was setup in May 2016 by Alex Mir and Richard Mappin, has taken its first foray onto the high street after the launch of its website in November last year.
Forge opened the concept store named Arnold & Co on Sheffield’s Ecclesall Hall Road in May. It features a barber shop on the ground floor and menswear on the first floor.
The store forms part of an expansion plan which will also see the firm target new stockists in the UK as well as the US and Japan.
The brand currently is currently stocked in four UK locations including Liquor store in Birmingham, Lanigan and Hulme in Manchester, Gallery Menswear and Ingmans in Barnsley and District 21 in Hebden Bridge.
Wholesale prices for the collection range from T-shirt made using English fine cottons for £16.60, which retails at £45, to a foreman jacket for £85, which retails at £230.
Mir said: “Richard and I were both Sheffield born and wanted to create something to represent the values of the city we come from.
“Our clothes are made and sourced ethically. We want to change people’s buying habits, get them interested in quality and out of this disposable fashion mindset that we are in. We are looking at three or four new stockists in the UK and are targeting the Japanese market.”