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‘Forget biting the hand. A kick in the teeth, more like’

We used to enjoy visiting the Acne showroom in Paris. But not the last time. Why? Because it turned out it would be our last time.

We used to enjoy visiting the Acne showroom in Paris. But not the last time. Why? Because it turned out it would be our last time.

Although we had bought more than £89,000 of Acne since we launched Black White Denim, and it had become our second most popular brand, Acne said we couldn’t continue to sell the brand online unless we committed to £55,000 per season. In a recession, and with a selection limited to three colours, this was impossible for us.

We asked to speak to sales manager Martin Gjesing, but he left without giving us the time of day.

Why would we stock a brand in our store that denied us the essential channel of online to help sell its stock? Brands such as Acne are making a tough recession even tougher. Independents are the lifeblood of our high streets. At Black White Denim we are doing our bit. We’ve created five full-time jobs for young people in Cheshire.

I wonder what particular satisfaction Acne is enjoying? The prospect of making even more money by cutting out the middleman? Bring it on! Who cares if that means discarding a loyal retailer which gambled its hard-earned money stocking your brand? Forget biting the hand. A kick in the teeth, more like.

  • Jo Davies, Owner of premium womenswear indie Black White Denim in Wilmslow

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