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Former Agent Provocateur and AllSaints execs launch petite brand

Former Agent Provocateur online marketing manager Yuliya Petryk and AllSaints new business development manager Jenny Liu have launched a brand for petite women.

The duo launched Bomb Petite as a blog in 2013 before adding ecommerce in November last year, introducing a number of designers including A-mm-e Studio, Anar London and Cristina Adami.

The new in-house range comprises a capsule collection including a crepe dress, cigarette trousers and a wrap-over blouse for women under 5’4. Prices range from £128 for a blouse up to £219 for a dress.

The collection is designed and manufactured in London. There are currently no plans to wholesale.

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