Former AllSaints chief executive Stephen Craig has been appointed to the same role at Spanish fast fashion retailer Suiteblanco, which was acquired by Saudi Arabian business Alhokair Fashion Retail for an undisclosed sum in 2014.
Craig, who is credited for taking AllSaints’ revenues from £10m to £250m over the five years to 2011, is tasked with leading an aggressive rollout of the Madrid-based retailer, which has more than 200 stores in 23 countries.
He is making a series of senior hires from the UK to assist the existing team, including appointing Amy Molyneaux, one half of the duo behind UK womenswear designer label PPQ, as creative director. The chief operating officer, who has not yet been named, is also from the UK.
Drapers understands Suiteblanco, established in 1960, had previously made sales of over €300m (£211m) but declined in the years prior to its acquisition by Alhokair. The Middle Eastern group plans to exploit its franchise potential with a rapid rollout of stores.
Simon Marshall, chief executive of Alhokair Fashion Retail, said: “Stephen’s appointment reaffirms our continued determination to fully exploit the global potential of Suiteblanco.
“His vast, unique experience in product design and manufacturing, alongside multi-national retail operations will enable him to complete the turnaround process and position the brand for sustained and rapid expansion within the franchise marketplace.”
Craig said: “Suiteblanco possesses a rich Spanish heritage, and I embrace the opportunity to revitalise the brand and return it to its former glory.”
Suite Blanco offers womenswear and accessories, with prices ranging from between €15.99 (£11.27) and €29.99 (£21.14) for tops and between €19.99 (£14.09) and €39.99 (£28.18) for dresses.
Alhokair Fashion Retail opened its first store in 1991 and now trades in more than 2,100 stores across 100 shopping malls in 16 countries. It operates stores for retailers and brands including Marks & Spencer, New Look, Arcadia, Clarks, F&F and Monsoon Accessorize and also acquired UK nail polish brand Models Own last year.