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Former BCBG Max Azria president to join Halston

Beleaguered luxury womenswear brand Halston has appointed the former president of contemporary womenswear label BCBG Max Azria, Ben Malka, as its chairman and chief executive.

The appointment of Malka follows the news earlier this month that actress Sarah Jessica Parker left her role as president and chief creative officer Of Halston Heritage.

It then emerged that film producer Harvey Weinstein was selling his stake the brand just hours before designer Marios Schwab also left the business.

At that time there was speculation that Halston may look to scrap its designer collection in favour of its lower-priced range Halston Heritage.

“I am very excited to join Halston. This is a wonderful opportunity and I look forward to defining a new era for this iconic brand,” said Malka.

He is expected to join the Halston board and become a substantial stakeholder in the company.

Prior to his 16 year tenure at BCBG Max Azria, Malka studied at medical school before he changed tack and decided to pursue a career in fashion. BCBG Max Azria is yet to name a successor.

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