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Former Ebay fashion boss Miriam Lahage joins Navabi

Former vice president of fashion at Ebay Miriam Lahage has joined plus-size womenswear etailer Navabi as chief merchant.

In the newly-created position, Lahage will take responsibility for the company’s buying and merchandising departments, developing its premium branded proposition and driving forward the development of Navabi’s own brand offering.

The Germany-based etailer stocks more than 100 international plus-size brands including Elena Miro, Johnny Was and James Jeans, as well as two Navabi own brands. A further own brand called Navabi Collection will be launched in April.

Lahage joined Navabi in May last year as a strategic advisor and will now also help overseethe brand’s broader marketing and trading divisions, bringing together both business strands as navabi looks to consolidate its position as a global market leader.

The company said it is setting its sights on UK growth following a €25m (£19.1m) investment led by Bauer Venture Partners in January.

Lahage was most recently on the executive board at German department store group Peek & Cloppenburg, leading new business and ecommerce, and serving as interim head of marketing. She was vice president of fashion at Ebay from September 2010 to March 2012, and was a consultant for Net-A-Porter from January 2010 to June 2010.

Navabi co-founder Zahir Dehnadi said: “Miriam belongs to the very best in her field, with her wealth of experience in both corporate and start-up environments. Having her at Navabi will aid us in our aim of changing the fashion world.”

Lahage said: “The plus size market is the single biggest underserved sector in fashion. With a proven successful retail model and a huge potential for growth, Navabi’s pioneering work is something I both admire and very much want to be involved in. I’m thrilled to join this creative and bold team and look forward to driving forward our work in 2015.”


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