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Former Harvey Nichols head of menswear launches agency

Darren Skey, who formerly headed up the menswear department at luxury retailer Harvey Nichols, has opened his own agency.

Drapers previously revealed Skey’s departure from Harvey Nichols after eight years, five of which were spent as head of menswear. In this leadership role, Skey oversaw the relaunch of the menswear department of its flagship store in Knightsbridge.

Skey’s new business, called Nieuway Agency, offers a combination of retail and brand consultancy, brand-building and sales services.

Launch brands include contemporary menswear labels Tourne de Transmission and Marr London, footwear brand Auxiliary and Taiwanese brand Necessity Sense. Skey said he is also considering womenswear brands.

It will showcase its brands at a two-storey pop-up showroom in Paris measuring 2,045 sq ft, which will run during Paris Fashion Week later this month.

The agency is in discussions to open a showroom in London this November, which would preview autumn 18 collections.

Skey told Drapers: “With the increase of online players, stores are falling behind. It is important to focus on how to best represent a brand in a retail environment, and creating store experiences where brands can offer ideas to buyers.”

 

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