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Former Joules boss Louise Barnes takes top job at Crew Clothing Co

Crew Clothing Co chief executive Octavia Morley is stepping down, and will be replaced by former Joules chairman and Fat Face chief executive Louise Barnes in September.

Morley has been at the lifestyle retailer for nearly five years and is departing “imminently”. Chief operating officer Justin Hampshire will take interim charge until Barnes’s arrival.

Chairman Clive Beharrell said: “Octavia has done a superb job in leading Crew over the last five years and [we] would like to express our gratitude for everything she has achieved. 

“The business has grown dramatically and is now well poised to take the next step. Louise is a natural choice to take on the top role given her experience at Fat Face and Joules, and I am looking forward to working with her again.”

Alastair Parker-Swift, who founded the company in 1993, added: ”It has been a pleasure to work with [Octavia] and to see the business develop under her careful guidance. I am also thrilled that Louise has agreed to join and look forward to the next exciting stage of development.”

Barnes was chief executive of Fat Face for seven years until 2010, when she became executive chairman of Joules. She later took on the same role at Fenn Wright Manson. She has also worked at Etam, Monsoon and Arcadia’s Burton Group.


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