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Former Miss Sixty boss sets up brand agency

Jason Lynch, former UK boss of Miss Sixty and of Quiksilver, has set up Label Lab Group, a distributorship specialising in European casualwear and lifestyle brands.

This weekend, he will be at Moda Gent at the NEC in Birmingham with Gaastra, a nautical-inspired collection from the Netherlands. “The company is 170 years old and still makes top-end sailing wear. We have an incredible 500 sq ft stand for the men’s daywear range, which is a full lifestyle collection,” Lynch said. T-shirts start at £10 and jackets at £75.

Last week, he showed Italian jeanswear brand Meltin’ Pot at London menswear trade show Jacket Required, showing 30 styles of jeans that each have at least 10 washes or applications. Wholesale prices are from £23 to £50.

The long-established brand, owned by the Romano family, is based in Gallipoli, near Lecce in the ‘heel’ of southern Italy. Lynch is handling both the men’s and women’s collections.

Towards the end of the year, Label Lab Group plans to introduce a new premium denim brand called Superbia, with wholesale prices around £75. He is developing the line with Italian designer Leopoldo Durante, who runs high-end menswear line Care Label.

Lynch’s office and showroom is in the Old Truman Brewery in Spitalfields, east London, and for all his collections he has exclusive distribution rights for the UK and Ireland.

For three years until March this year, when he set up his new venture, Lynch was sales director of lifestyle brand Animal. His CV includes stints as UK head of Noa Noa (2009-10), Fransa (2007-09), Quiksilver (2005-07) and Miss Sixty (2001-05).

Before this he spent almost 13 years with the Danish fashion group IC Companys, which ran Radio, Matinique and InWear among others.

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