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Former My-Wardrobe director launches brand partnership consultancy

Antony Hawman, whose previous roles have included brand partnership director at pure-play etailer My-Wardobe.com, has launched a brand partnership consultancy.

Hawman left his most recent role as brand director of beauty etailer Birchbox.co.uk to launch The Partnership Atelier. The consultancy will aim to help brands with strategic brand partnerships, events and experiential activity, as well as commercial and advertising-led partnerships.

In his previous role at My-Wardrobe, Hawman oversaw the creation of multichannel partnerships with brands such as Soho House Group, Clinique, and Vivienne Westwood, as well as the launch of its first ever pop-up ‘Denim Bar’ in London’s Carnaby Street.

Hawman said of The Partnership Atelier: “I’m very passionate about building relationships and creating brand connections to develop creative, yet strategic partnerships. In today’s world we have to sweat our budgets, so I like nothing more than to use every marketing channel to drive as much return on investment as possible. In turn, maximising brand awareness and positively impacting the bottom line.”

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