Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Former My-Wardrobe director launches brand partnership consultancy

Antony Hawman, whose previous roles have included brand partnership director at pure-play etailer, has launched a brand partnership consultancy.

Hawman left his most recent role as brand director of beauty etailer to launch The Partnership Atelier. The consultancy will aim to help brands with strategic brand partnerships, events and experiential activity, as well as commercial and advertising-led partnerships.

In his previous role at My-Wardrobe, Hawman oversaw the creation of multichannel partnerships with brands such as Soho House Group, Clinique, and Vivienne Westwood, as well as the launch of its first ever pop-up ‘Denim Bar’ in London’s Carnaby Street.

Hawman said of The Partnership Atelier: “I’m very passionate about building relationships and creating brand connections to develop creative, yet strategic partnerships. In today’s world we have to sweat our budgets, so I like nothing more than to use every marketing channel to drive as much return on investment as possible. In turn, maximising brand awareness and positively impacting the bottom line.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.