Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Former Next designer to launch streetwear label

Adam Creed, who left his role as senior menswear designer at Next last year to develop his own streetwear brand, will debut his creations in London at the end of August.

Creed will launch Uniformes Generale with a one-week pop-up store at London’s Boxpark. The brand will then be sold via from August 29.

The 17-piece autumn 14 range includes jackets, sweatshirts and T-shirts. Retail prices will range from £35 for a heavy cotton T-shirt to £175 for a nylon bomber jacket.

The first collection includes a collaboration with British illustrator Ben Lamb, whose designs will feature on a range of six T-shirts.

Creed is also looking to open wholesale accounts, targeting premium menswear retailers like Oi Polloi and End Clothing. The range is aimed at 25-45 year olds. “It’s not aimed at a Topman level,” he added. “It’s more the type of customer that buys brands like Norse Projects.”

Creed was the creator of 90s streetwear brand Dupe. He left the role at Next in December 2013 to develop his new brand and to consult for high street retailers.

Readers' comments (1)

  • Streetwear is on its backside and still has that '90's feel about it, so I hope Creed knows what he is doing.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.