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Former Next Sourcing boss sets up womenswear label

A new womenswear label that allows consumers to act as brand ambassadors and sell the range themselves is set to launch next month.

Isabi has been set up by Jane Robson, former managing director of Next Sourcing, and designer Christina Levy to provide “high quality” clothing.

The label will sell direct to consumers via www.isabi.com, but will also allow shoppers to earn commission by retailing the collection themselves. The commission will be in the range of 20% to 30%.

Retail prices start at £14 for a camisole top to £120 for a chunky coatigan. The autumn 13 collection also includes knitwear and jeans, with the average price across the range being £47.

Drapers understands Isabi will be targeting the demographic that typically shops in Next and Marks & Spencer.

Robson spent 16 years overseeing global responsibility for design, sourcing and manufacturing at Next. She is also the owner of JRB Global Fashion Solutions, which specialises in design, buying and sourcing for brands.

Levy has previously designed for suppliers to retailers including Topshop, Marks & Spencer and River Island.

Readers' comments (1)

  • I have had a chance to see the Isabi range and it is a beautifully designed luxury collection aimed at the busy modern woman. The Brand Ambassador concept is a clever way to empower women and allow the customer to see the collection before placing their order on the website. I understand they plan to deliver the garments wrapped in tissue paper in exquisite boxes . This is a refreshing development in on-line fashion and gives the customer an exceptional experience.

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