A new womenswear label that allows consumers to act as brand ambassadors and sell the range themselves is set to launch next month.
Isabi has been set up by Jane Robson, former managing director of Next Sourcing, and designer Christina Levy to provide “high quality” clothing.
The label will sell direct to consumers via www.isabi.com, but will also allow shoppers to earn commission by retailing the collection themselves. The commission will be in the range of 20% to 30%.
Retail prices start at £14 for a camisole top to £120 for a chunky coatigan. The autumn 13 collection also includes knitwear and jeans, with the average price across the range being £47.
Drapers understands Isabi will be targeting the demographic that typically shops in Next and Marks & Spencer.
Robson spent 16 years overseeing global responsibility for design, sourcing and manufacturing at Next. She is also the owner of JRB Global Fashion Solutions, which specialises in design, buying and sourcing for brands.