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Former Nicole Farhi boss Martin Mason resurfaces at Tricker’s

Tricker’s has appointed ex-Nicole Farhi chief executive Martin Mason as managing director, joining on June 1.

As reported exclusively by Drapers, Mason’s departure from the premium brand was decided in January. He joined less than a year earlier, in April 2014, to lead a turnaround of the business, which was bought out of administration in 2013 by Matalan heiress Maxine Hargreaves-Adams.

Mason was chief executive at Lulu Guiness from January 2009 to December 2013 and has previously held senior positions at Pringle, Mulberry, Tanner Krolle and MCM.

Nicholas Barltrop, current managing director and fifth generation of 186-year-old UK footwear brand Tricker’s, will become chairman of the board, succeeding his father Don Barltrop, who is stepping down from the role.

Nicholas Barltrop said: “[Mason] brings with him an invaluable wealth of knowledge in global brand building, which will no doubt improve our visibility, drive international expansion and bring the Tricker’s brand renewed energy and growth.”

Mason added: “I consider it a real honour to be the very first managing director appointed outside the family to undertake this role. I am very much looking forward to working with the incredible team in Northampton and continuing to grow the company’s prestigious history for beautifully crafted shoes and building upon the proud reputation that Tricker’s enjoys worldwide.”


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