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Former Superdry design manager launches menswear brand

A new Bristol-based menswear brand, founded by former Superdry design manager Amanda Goss, has launched for autumn 15.

Roamers & Seekers offers contemporary, clean designs inspired by classic British and Scandinavian styling.

The 90-piece debut collection’s highlights include re-worked sweats, constructed jackets with premium detailing, bonded wool bombers, Highland-inspired knitwear and strong typographical T-shirts. Wholesale prices range from £11 for a T-shirt to £80 for a down-filled shower-proof jacket. A lightweight jacket is around £30.

Goss said: “The markets have shifted over recent years and there is now a need for a brand to represent the modern guy who doesn’t want youth fashion cuts, but still wants to look good. He’s 30-plus, active and loves life, but doesn’t see his needs fulfilled on the high street.”

Roamers & Seekers will exhibit at Jacket Required in London and CIFF in Copenhagen. It has a transactional website and is targeting premium independents to begin with, such as Oi Polloi in Manchester and Kafka in Aberdeen.

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