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Former UK boss of Vente-privee joins kid’s swimwear brand

 Ex-UK country sales manager of Bunty Stokes is joining kid’s UVA-protective swimwear brand Sunuva as its first managing director.

Drawing on her ecommerce background, Stokes, who starts on July 14, will be responsible for growing the business’s website.

She told Drapers: “Since launching in 2007 the brand has had great traction and it has huge potential both on and offline. As managing director I will help them scale for future growth. Over the next three to five years we are looking to leverage the sales opportunity in ecommerce not just in wholesale and to grow and develop the team around that.”

Sunuva, founded by Emily Cohen and Sabrina Naggar, who were introduced on holiday by their children and bonded over a mutual frustration at the lack of stylish and UV-protective kid’s swimwear, is currently upgrading its transactional website.

Stokes said: “The site is being re-skimmed and rebranded and will be finished imminently. We are predicting good growth in kidswear this year and the fact that our product has a USP of being UVA protected gives us a great opportunity to take a bigger share of the market.”

Stokes ran the UK business at Vente-privee from June 2009 to April 2011 when she set up her own consultancy firm and worked with companies including eBay and Cocosa. She was previously sales and merchandising director for from 2007 to 2009 and Stokes worked for TKMaxx owners TJX for five years from 2002 until 2007 as a senior buyer and later a divisional merchandise manager.

Wholesale prices for Sunuva rage from £16 for trunks to £31 for a towelling hoody set and stockists include Harrods, Bloomingdales, Selfridges, Harvey Nichols and Barneys in New York.

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