Jack Wills has appointed former USC director and Next head of brands Emma Alexander in the newly created role as chief product officer.
Alexander, who joined the preppy young fashion chain earlier this month, was appointed to the newly-created role of head of brands at Next in August, as part of a strategy to focus more on selling third-party brands at the retailer.
Drapers understands she left Next because of the distance between the office in Leicester and her home in London.
She will be responsible for merchandising, sourcing and production at Jack Wills.
A spokesman for Jack Wills said: “Emma will work closely with creative director Richard Nicoll, whose first collection will be in our stores in the New Year.”
Alexander left USC in July, having been at the Sports Direct-owned retailer since November 2010 when it was still owned by Dundonald Holding, one of Sir Tom Hunter’s companies. It was sold to the sports giant in 2011.