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Fortune favours the brave in 2010

Jessica Brown

2010 has been a phenomenal year. Fashion retailers, brands and suppliers have navigated the stormy waters of rising input prices, endless supply chain challenges and the biggest unknown - fluctuating consumer confidence.

2010 has been a phenomenal year. Fashion retailers, brands and suppliers have navigated the stormy waters of rising input prices, endless supply chain challenges and the biggest unknown - fluctuating consumer confidence.

But they have done so with gusto and those that have worked hardest have earned themselves increases in sales, profits and market share.

This market remains malleable, with entrepreneurs, bold-thinking creatives and internet whizzes playing the biggest role in shaping its future. The past 12 months have brought yet more changes and with those changes opportunities have arisen. The Drapers Awards 2010 in association with Global Blue is proud to celebrate those that have taken advantage of the changing times.

This year’s shortlist was of an exceptionally high standard and the finalists and winners shared a common trait - bravery. It was a pleasure to hear how many independent retailers and high street chains have taken the bull by the horns, refusing to sit back through the recession, and invested in their businesses to make sure they are ahead of the curve when we fully emerge from this downturn. Our favoured brands also stood out for the bold business decisions they took this year. The impressive number of entries for Best New Business should also restore confidence in a bright future.

My thanks go to our esteemed panel of judges that this year included Topshop managing director Mary Homer, Reiss founder David Reiss, Selfridges buying and merchandising director Anne Pitcher, Diesel managing director Jonny Hewlett, Beales chief executive Tony Brown, and Hilary Cookson who, among her many industry roles, owns womenswear indie Maureen Cookson in Whalley, Lancashire. For full details see p40. Thanks also to our headline sponsor Global Blue and to all the category sponsors.

The Drapers team visited all of the independent retailers on this year’s shortlist. I highly recommend that you do too.

Jessica Brown, Editor, Drapers

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