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Founders of Tommy Hilfiger Europe join Denham

Denham has appointed Ludo Onnink and Fred Gehring, the founding partners of Tommy Hilfiger Europe, as chief executive and non-executive chairman respectively.

Jason Denham

Jason Denham

Source: Philip Jintes

Jason Denham will become chief creative officer next year

Jason Denham, who founded the Dutch denim brand in 2008, will move across from the CEO role to chief creative officer when Onnink joins in 2017.

Denham said Onnink and Gehring will drive forward a three-year plan to double the size of the business.

Gehring added: “Our vision for Denham is to continue to develop its global success, leveraging the significant momentum it has seen already in the Netherlands and Japan. We feel Denham can be the next big thing.”

Onnink and Gehring were at the helm of Pepe Jeans Corporation when it signed the licence for Tommy Hilfiger, and founded Tommy Hilfiger Europe in 1996.

They oversaw the company through its early years, including its sale to Tommy Hilfiger Corporation in 2001, and continued to manage it as a subsidiary of the New York-based company.

In 2005, they led the acquisition of publicly-traded Tommy Hilfiger Corporation with private equity firm Apax Partners and relocated its management from New York to Amsterdam. In 2010, they sold the company to PVH Corp and continued to run it until 2014.

Onnink and Gehring hold a majority interest in Denham through their investment firm Amlon Capital, which also holds significant stakes in Karl Lagerfeld and Dutch kidswear brand Vingino.

Denham established a joint venture with Look Inc in Japan this year, where the brand has 22 stores. It plans further aggressive expansion in Japan in 2017, as well as focusing on the German market.

The firm has recently appointed Marco Frenzer as sales director for Germany, who will lead the commercial team from Denham’s German head office in Düsseldorf.


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