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Four Marketing buys back Oki-Ni

Four Holdings, the parent company of distributor Four Marketing, has bought back premium menswear etailer Oki-Ni, the business it launched in 2001.

Four Marketing established Oki-Ni as a concept store on London’s Savile Row, stocking exclusive collaborations with Adidas, Levi’s and Paul Smith. It later closed the store and focused on its online operations.

It sold Oki-Ni to France-based etailer Menlook Group in 2013 for an undisclosed amount.

Ben Banks, co-founder of Four Marketing, will now work with the management team at Oki-Ni to take the company forward.

Four Marketing represents 30 brands, including Stone Island, CP Company, Paul & Shark and Velvet by Graham & Spencer. It owns the London flagship retail store for each label and operates the relevant local ecommerce site.

It also owns premium men’s store 18 Montrose, which will shortly open in London’s King’s Cross, adding to existing spaces in Glasgow and Nottingham.

It acquired lingerie business Agent Provocateur through a pre-pack administration deal earlier this month.

Banks said: “Oki-Ni returning to Four Marketing is a truly positive step for the brand. Since creating Oki-Ni in 2001, we have substantially grown our digital retail business and are now in a great position to take it forward into a new phase.

“We will continue to focus on the curated product selection and industry leading content that Oki-Ni has become known for.”

The site has been down for the last few weeks and will be relaunched in the coming months.

Sports Direct has a 25% stake in Four Marketing.





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