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Four Marketing snaps up Penfield

Fashion agency Four Marketing has acquired outerwear brands Penfield and Cape Heights from their owner, James Barshall.

Penfield 1

Penfield 1


Barshall, who has previously worked with brands including Vans, Eastpak, JanSport and Sorel, acquired the licence for Penfield from Harvey Gross in 2005 and bought it outright in 2009.

He acquired Cape Heights, which had been lying dormant for a number of years, from Gross in 2011 and relaunched it. Both are stocked by department stores and premium independents.

Barshall, who was chief executive and creative director of the brands, will stay on for the time being to oversee the transition.

He said: “This really is the ideal fit and brings together the synergies, infrastructure, experience and resources of the team at Four Marketing, which will help drive both brands forward and to achieve their potential in markets across the world.”

Four Marketing represents more than 30 brands, including Stone Island, CP Company, Paul & Shark and Velvet by Graham & Spencer. Where relevant, it runs their retail stores and ecommerce sites.

It also owns multi-brand store 18 Montrose, which opened earlier this year.

Sports Direct bought a 25% share in Four Marketing in September 2015.

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