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Fourmarketing opens 18 Montrose concept store in Glasgow

Fourmarketing, the distribution and marketing company that supplies Stone Island, has opened 18 Montrose, its new concept store in Glasgow.

The store, set over 4,000sq ft and two floors of a Georgian building, is named after its address, 18 Montrose Street.

A digital interactive platform, made up of a series of screens, will showcase individual products and allow customers to find more information about them.

Fourmarketing launched a “preview shop” in London’s King’s Cross in November last year to give shoppers an idea what the new retailer will look like ahead of store openings in Glasgow and Nottingham.

It stocked brands including Stone Island, YMC, Folk, MM6 Maison Margiela and Woolrich, as well as accessories, books, beauty and grooming products.

Sports Direct bought a 25% stake in Fourmarketing in September last year.

Drapers has contacted Fourmarketing for comment.

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