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Franck Namani chooses London for global flagship

Luxury cashmere brand Franck Namani is opening its first UK store in June.

The 10,764 sq ft store at 31-35 Davies Street in Mayfair, London, features a 211ft frontage. It will be the global flagship for the French brand, which also has two stores in Paris, on Rue de Castiglione and Rue Marbeuf, and a shop on Rue du Mont Blanc in Geneva.

The store, which will stock the full menswear and womenswear collections, will have the appearance of being two separate men’s and women’s shops from the street. However, they are linked together by the lower ground floor.

The basement will also host a bar and the Franck Namani ‘dressing room’ concept, which has multi-sized lounges and a ‘one size per room’ dressing room model.

The business’s eponymous founder said: “We knew we wanted a destination famed for its fashion credentials and in the heart of Mayfair. Davies Street was the obvious answer, combining both tradition and some of the world’s most renowned fashion brands.”

Other retailers on the street include Alfred Dunhill, Vivienne Westwood, menswear label Udeshi and Italian brand Domenico Vacca.

The adjacent Mount Street has also experienced a surge of interest from fashion brands, with Roksanda Ilincic and Christopher Kane opening there this year. Luxury women’s footwear label Gina opened a store at 119 Mount Street last week.

Next year, Franck Namani will open stores in New York and Tokyo.

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