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Frank Wright rebrands to reflect 130-year heritage

Men’s footwear brand Frank Wright is rebranding for spring 16 to better reflect its heritage.

The business has refreshed its military-inspired logo with a new font and the tagline ‘Shoemakers since 1885’.

Brand manager Alasdair Gorrod said: “Following a successful year both in terms of business and development, our product offering has evolved to such a degree that we wanted to reinforce our position in the market. As such, we decided this would be the perfect opportunity to refresh the brand.

“We wanted the new identity to reflect our heritage as shoemakers, while continuing to incorporate our military roots. Our brand name and logo are important indicators of who we are and we have taken this opportunity to strengthen and modernise how we represent ourselves.”

Wholesale prices for spring 16 range from £25.65 for espadrilles to £40 for leather derby shoes .

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