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Franklin & Marshall in B&B comeback

Young fashion brand Franklin & Marshall will return to streetwear show Bread & Butter this July after a five-year hiatus.

The brand will take a 1,829 sq ft stand as it aims to consolidate its position in both the European and Middle Eastern markets.

Chief marketing officer Luca Innocenzi said: “Increasing stockists is of course one of our targets, however, I also feel it is important for Franklin & Marshall to have an arena in which we can showcase the brand and the current direction.”

For autumn 13, Franklin & Marshall launched sub-brands called Campus, Varsity, Alumni and Lab, along with its first capsule collection, Visionaries by Franklin & Marshall.

Innocenzi said spring 14 would continue to see the development of these across both the men’s and women’s ranges. Due to the success of the capsule collection, the young fashion label is hoping to launch and develop further collections.

The brand ended last year with a 24% rise in EBITDA and a 15% increase in profits, despite a slight dip in revenues to €46m (£38.9m) from €47m the previous year.

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