Franks, the Australian beach shorts brand, is targeting the UK for expansion in spring 10.
The brand, which began selling in Australia two years ago, launched in the UK for spring 09 with a trial run in three London independents – Sefton, Start and Son of Stags – but is looking to build on these accounts for next season.
The 18-piece collection consists of brightly patterned men’s beach shorts featuring checks, stripes and geometric prints. A range of beach towels will be added later in the spring 10 selling period.
The shorts cost £21. For more information call 020 8875 9991 or visit www.myfranks.com.au.