Fred Perry is understood to have appointed Gant buying and merchandising director Ann Marie McDonagh as commercial director.
McDonagh, who has spent six years in the role at lifestyle brand Gant, is expected to join Fred Perry early next year.
Before Gant, McDonagh held a number of merchandising roles including head of merchandising at womenswear label Ghost, merchandiser at Fenn Wright Manson and international product and merchandising manager at Monsoon Accessorize, where she worked for five years.
It is not known if Gant will replace her.
The appointment of McDonagh is the latest big hire for Fred Perry after the brand drafted in former Reiss brand director Andy Rogers to the same role in May.
Fred Perry, which acquired British quilted jacket brand Lavenham in September, has 20 UK stores. It also has a strong overseas presence with stores in countries such as Brazil, China and Canada.
Wholesale stockists include House of Fraser, Debenhams and Very.
Both Fred Perry and Gant declined to comment.