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Fred Perry receives damages from SecretSales

Young fashion brand Fred Perry has settled a dispute with SecretSales over the sale of counterfeit polo shirts.

SecretSales offered the counterfeit goods baring the words ‘FRED PERRY’ and the Laurel Wreath logo, both registered trademarks of Fred Perry, via their website

As part of a settlement, SecretSales has paid undisclosed damages and legal costs to Fred Perry, and agreed to stop selling the infringing product.

In a statement Fred Perry said: “We will not hesitate to enforce our intellectual property rights when they are infringed and we will continue to take action against the manufacturers and sellers of counterfeit versions of our garments.”

Roy Crozier, Joint Head of Intellectual Property at Clarke Willmott added: “The message to all retailers is clear in that Fred Perry has unshakeable resolve in ensuring that its intellectual property rights are enforced and that they should take all necessary steps to ensure the provenance of the goods which they offer for sale.”

Nish Kukadia CEO at Secret Sales said: “We were assured that they were genuine goods and as soon as we were made aware of the issue from Fred Perry we closed the sale and worked with Fred Perry to resolve the matter. We remain focussed on quality for our customers and total co-operation with our key brand partners.”

Earlier this year Fred Perry also won trademark disputes with both Arcadia Group Brands Ltd and The Hut group after the retailers were discovered selling garments featuring the brand’s design around the world.

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