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French brand La Fée Maraboutée to launch in UK

French contemporary womenswear brand La Fée Maraboutée is in discussions with stockists ahead of plans to launch in the UK for spring 2014.

It is currently talking to both independents and department stores, including John Lewis and Selfridges. A central London showroom is due to open in July to support the plans.

The brand also hopes to open stores on UK high street over the next “two to three years”.

Diane Richardson, founder of Brand Focus Consulting, which is representing brand in the UK, said the it sits “comfortably” at the top end of high street but below the premium brands.

Retail prices start at £90 to £100.

La Fée Maraboutée is already well established in its home market and has 50 “boutique-style” stores across the country. It is also looking to expand into other countries in addition to the UK.

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