French contemporary womenswear brand La Fée Maraboutée is in discussions with stockists ahead of plans to launch in the UK for spring 2014.
It is currently talking to both independents and department stores, including John Lewis and Selfridges. A central London showroom is due to open in July to support the plans.
The brand also hopes to open stores on UK high street over the next “two to three years”.
Diane Richardson, founder of Brand Focus Consulting, which is representing brand in the UK, said the it sits “comfortably” at the top end of high street but below the premium brands.
Retail prices start at £90 to £100.
La Fée Maraboutée is already well established in its home market and has 50 “boutique-style” stores across the country. It is also looking to expand into other countries in addition to the UK.
You might also like...
Christmas shoppers bring joy to high street
Multiples and independents have reported better-than-expected sales in December, despite concerns about weak consumer confidence.
Henri Lloyd gears up for premium relaunch
Sailing-inspired fashion brand Henri Lloyd is planning an upmarket relaunch under its new Swedish owners, Drapers can reveal.
Spanx drops indie stockists
Lingerie independents have hit out at underwear brand Spanx’s decision to exit some independent retailers across the UK and Ireland, saying it has “pulled the rug from under them”.
Olivia Rubin launches wholesale
Womenswear brand Olivia Rubin has launched its debut wholesale collection for spring 19.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.