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French Connection ditches Tegan fashion brand

French Connection is to axe its classic womenswear brand Tegan less than two years after it launched.

According to the Mail on Sunday the brand, which is only available via its own website, will close within a few weeks. The closure is part of the retailer’s on-going turnaround, which is designed to help stabilise profits.

Tegan launched for autumn 11 with a 50-piece range of versatile day-to-night designs aimed at a slightly older customer than the typical French Connection consumer. However a spokesman said: “It was a startup business that we have taken the decision to close and will not have a material impact on the trading of the group.”

French Connection’s recent strategy has seen the company dispose of loss making stores along with a raft of other initiatives to help improve its profitability.

In 2010 French Connection also sold off loss-making designer label Nicole Farhi and closed most of its US shops following a strategic review.

In May the retailer posted flat like-for-like retail sales in the 15 weeks to May 11, with measures aimed at reviving the business starting to come through.

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