French Connection has become the latest retailer to launch an affordable bridalwear range.
The collection, which will launch early next year, has been inspired by the wedding gowns of celebrities including Kate Moss, Poppy Delevinge and Bianca Jagger.
Standout pieces include the romantic, bohemian Cari dress for £250, shirts for £65 and lace trousers for £120. The brand plans to offer seasonal wedding looks, providing product for brides and bridesmaid all year.
Whistles, Little Mistress and JD Williams are among the retailers to have entered the bridal market over the past 12 months.