Denim brand French Dressing Jeans has launched a string of ‘fit clinics’ across the UK to help shoppers find the perfect jean.
Eight boutiques have hosted one day events where a denim expert from the brand offered advice to consumers.
Participants included Simply French in St Albans, Barbara Easton in Wokingham, De Joli in London, Martha V in Newmarket, Adress in Baildon, Marion Shaw in Kenilworth, Elegance in Tarporley, Pandora’s Box in Ormskirk and Shirt Sleeves in Newmarket.
French Dressing Jeans has four styles - regular, mid rise, straight and curvy - with a regular inseam of 33 inches or a petite 30 inch length. Leg width comes in slim, straight, bootcut or flared. Wholesale prices start at £24.99 and go up to £34 with a mark up of 2.7.
The brand also offers a collection sweatshirts, blouses, jackets and vests.
Invites, press releases, posters and balloons are provided to promote the day. The company also gives shop staff jeans and sends 100 pairs of extra pairs to the store for the event, taking back any that are unsold.
Customer giveaways are also featured on the day with bags and scarves provided as prizes.