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French Sole steps up store openings

Women’s footwear brand French Sole is looking to double its retail portfolio in the UK and extend its footprint in Asia.

The brand, which specialises in ballet flats and has four London standalone stores, in Mayfair, Marylebone, King’s Road and Knightsbridge, plans to open a further two shops in the capital and two in northern England.

Founder Jane Winkworth said: “We have been considering UK expansion for some time and want to roll out more stores based on the financial model taken from our very successful Marylebone store.

“We are looking seriously at the Trafford Centre in Manchester, the Victoria Quarter in Leeds, Canary Wharf, Covent Garden and Oxford. We are about to sign contracts on one [store], with a second following very close behind.”

French Sole will also continue its international retail roll-out in 2014 with further expansion in Asia, including standalone stores in Beijing and Shanghai.

The move follows the opening of its first Chinese concession in Galeries Lafayette in Beijing and the launch of its Chinese website in October.

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