Tailoring brand Frencheye is launching its first womenswear collection as part of a major expansion this summer.
Frencheye Women will comprise classic tailored dresses, suiting and handmade accessories and will be available from a standalone store in Westfield Stratford.
The range carries retail prices of between £110 for trousers, £139 for dresses and £179 for jackets and looks to offer “the complete desk to dinner package”.
The shop, which officially opens its doors this week, will sit alongside Frencheye’s recently-launched menswear offering in the same centre.
The brand is also launching its own ecommerce site for the first time at frencheye.com. The site was soft-launched this week, and the team is planning a “low key” campaign around the official opening, again this week.
As well as the new womenswear collection, it will stock the men’s mainline collection of tailored suits and classic outfits, the Elan collection, which boasts “superior attention to detail” and the Evening Collection from classic dinner suits to more directional eveningwear.
Frencheye managing director Ali Azam said: “A huge amount of work has gone into developing our e-commerce site and womenswear collection, we’re all incredibly proud of what’s been achieved so far. With more store openings planned we’re only at the beginning of our business development plan.”