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Frescobol Carioca plots UK expansion

Brazil-inspired beachwear brand Frescobol Carioca is looking to open a third UK store in London as part of wider expansion plans that include launching new clothing categories.

Frescobol Carioca to open a pop up store

Max Leese and Harry Brantly, founders of the UK-based brand, which is also stocked by Selfridges, Harrods and Matchesfashion.com, are searching for a location in Chelsea to open before the end of the year.

The store will stock its staple offering of tailored swimshorts, shirts and beach accessories, along with a range of activewear, which the brand launched in November 2015 and wholesales exclusively at The Shop at Bluebird.

Frescobol Carioca also plans to expand into daywear, including chinos and linen trousers, and grow its beach accessories to include deck chairs and hammocks.

In February the business will relaunch its transactional website, having hired a digital team of three people. Online sales currently make up 20% of the business, and the aim is to increase this to 50% within the next two years.

“Our expansion into other categories is often customer led,” Brantly told Drapers. ”Our store staff report what customers are asking us for and, for example, activewear fits well within our overall brand context as Rio is a very sporty city, with outdoor gyms up and down the beaches.

“This expansion meets increasing demand for this category as our customers are travelling and exercising more.” 

Wholesale prices range from £25 for a T-shirt to £760 for a surfboard.

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