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Frescobol Carioca to open pop up in The Shop at Bluebird

Brazilian beachwear brand Frescobol Carioca plans to open a pop-up space in The Shop at Bluebird on Kings Road in London’s Chelsea.

The concept called The Frescobol Carioca Hotel will aim to offer an escape from London life, where guests will be able to enjoy an immersive video showing the serene seascape across Rio de Janiero from the comfort of a bespoke lounge chair and sipping on a cold Caiprinha cocktail, all whilst gazing into a pool flowing with Frescobol’s own glistening blue water.

“The Shop at Bluebird is very excited to be working with Frescobol — the collection is boy’s beachwear at its international best. The range is full of colour, pattern and style and the pop up will bring a sense of Rio glamour to Kings Road,” said Claire Miles, head of The Shop at Bluebird.

The space will showcase the spring 15 beachwear, with the brand offering a range of tailored boardwalk-inspired printed shorts.

The pop up will run from March 16 until April 20.

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